Analyst: We've Misunderstood Energy Efficiency
According to energy expert, Amory Lovins, CEO of the Rocky Mountain Institute, the energy industry has vastly misunderstood the scope of the energy efficiency resource. Lovins claims that it’s design, not technology that can achieve incredibly energy efficiency gains. Using his own home in the Colorado Rocky Mountains as an example, Lovins shows how simple changes in design have allowed him to grow banana crops using only natural sunlight and reduce the amount of energy he uses significantly.
Source: Renewable Energy